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July 05, 2008

Best Merkley ad yet

I've seen this ad on TV several times and it consistently grabs my rapt attention. Partly I think it's a cadance thing. I leave the TV on in the background while I play on my computer and audio clues are typically what divert my attention to what is on TV. The audio pace on this ad is a bit slower than the usual fare and perhaps that's what initially grabs my attention.

Whatever the cause, once I'm watching it I devour this ad. It's vintage Jeff Merkley, going to the very heart of why I decided to support him in the first place.

I'm Jeff Merkley. And our troops have done everything we've asked with distinction. We need to start giving them the respect they deserve.

Damn right, Jeff! It's the very least that we owe them.

Too many conservatives treat soldiers and veterans as an inherent extension of their support of a policy - with little apparent thought given to soldiers/veterans as individuals or what they might deserve once they've been used up and spit out by the Pentagon.

Too many progressives treat soldiers and veterans as an inherent extension of their opposition of a policy. In essence, the flip side of the same coin inhabited by their conservative peers.

Merkley strikes the exact right pose, IMO. He treats soldiers and veterans as individuals rather than extensions of a political policy decision made by politicians.

Posted by Kevin at July 5, 2008 06:49 AM