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December 04, 2008

Anti-Spokesman Ad Campaign May be Counter-Productive

Maybe I'm wrong, but I think the Catholic Archdioses of Brooklyn may have misjudged this one.

In a new campaign to promote The Prayer Channel, the church plans to have the Devil act as an "anti-spokesperson" urging people not to watch the channel. The campaign will include MySpace and Facebook pages, a web site (www.StopGoodTV.com), and bus advertising. Included will be an online petition where signers will pledge not to tune into the network.

I have a couple of teenage boys and am as tuned in to their culture as I can be. From what I see, I think that petition will garner a very good number of signatures from people who the campaign's backers might think could use a few prayers. Meanwhile, those who are inclined to watch television shows about prayer aren't as likely to be spending a lot of time on MySpace or Facebook as those who would sign the petition, and probably few of them will "get" the joke in this campaign, which in my opinion is too clever for its own good.

Posted by Becky at December 4, 2008 03:17 PM